Event Details
Your Brian On CX: A Journey To The Birthplace of Experience
It can be so frustrating at times to understand where our customer's perceptions come from.There are a million things we can try, but which ones are going to truly make a difference when enhancing customer experience? Join Ms. Frizzle's brother, Nate Frizzle, as we board the magic experience bus and take a journey into the human brain. Here we will find answers to CX mysteries that have alluded us for years. Psychology, after all, is "Study of the human mind and its functions, especially those affecting behavior." If you are serious about increasing loyalty... with both your employees and your customers... understanding these principles will make a tremendous difference. key takeaways include: - How to more effectively enter the mind of your customer to understand the origin of perceptions - How to leverage design thinking to take VoC priorities and actually do something with them.
